The Author’s Guide to Doing Things Differently Along the Publishing Path.

Social media and publicity are integral to building an author’s platform. But is that true? Now, I know my publicist, editor, podcaster, and author friends are cringing at the suggestion. How dare I imply that authors can successfully publish and sell a book without a strong media presence? Some publishers won’t even look at authors unless they’re celebrities, influencers, or TikTok stars.

So much for writing.

At some point, the “entertainment” efforts far exceed the impact. You’ve spent all your time pitching and promoting a book you don’t even have on the market. Hard decisions must be made. Do you continue the path of romancing, entertaining, and contributing online? Do you focus on building followers and hope a book deal lands in your lap? Or do you write the book and focus on finding a publisher?

Good news!

Many authors have found a different path to publishing success. And you can too. To share some of their unique experiences, I’ll turn the mic over to my author friends and experts for their intriguing insights…

“Since traditional publishers today are risk averse, they need to feel confident that there will be enough demand within your community of followers or fans to result in a profitable book. One less common way to catch the eye of acquisition editors is by writing a well-received – meaning popular – article for a major consumer or business magazine. So, consider pitching a scaled-down article to a well-known magazine on your book topic, to gauge interest. If the magazine receives lots of engagement and feedback, or you strike a nerve with their readership, editors will take note. You can also use that feedback as data points to justify a book when you present the idea to editors.” ~ Dr. Marcia Layton Turner has authored, co-authored, or ghostwritten more than 80 nonfiction books, including many published by the Big 5.

“As the author of Redefining You, Amanda Cahill believes embracing an unconventional path is key to standing out in the crowded publishing world. Instead of waiting for traditional validation, she suggests building your own platform and community, which can create momentum and attract publishers. “Rebel” tactics, like self-publishing or going with an independent publisher first to showcase demand, can speak volumes about your commitment and audience. Content over commerce is admirable, but in today’s market, understanding the business side—while staying true to your message—helps your work get the attention it deserves. Don’t be afraid to carve your own path and rewrite the rules of publishing.” ~ Amanda Cahill, author of Redefining You.

“Publishing a book is an adventure, and there’s more than one way to reach the finish line! When I created Starlit Ballet, I chose self-publishing for the creative freedom and the chance to connect directly with readers. A successful Kickstarter campaign helped bring the book to life, turning supporters into a built-in audience before launch. One of the most exciting parts of the journey has been treating my book like a business—investing in editing, illustrations, and marketing to make it shine. Whether you go indie or traditional, the magic happens when you believe in your story and share it with the world in your own way! “ ~ Essence Neely, author of Ezarah & Elyse: Starlit Ballet and Founder of Eden Storyhouse.

“I started with a hybrid publisher and learned a huge amount. They sold and it was a disaster. Traditional publishers I approached wanted all of my books in a series – or none. I couldn’t walk away from my new and horrible publisher without a commitment – which I couldn’t get without walking away. So now I self-publish and i have the skills thanks to my original publisher who is still a friend.” ~ Robin Leemann Donovan author of Donna Leigh Mysteries and owner of Gracie Dancer, LLC, former owner of Bozell.

Now that you have some inspiration for doing things differently, it’s time to get started on your Author’s Journey. Or perhaps you’ve already met your goals via a few twists and turns along the way. If so, please share your hacks on how to break through the publicity chatter and do things differently.