Rich Perry is a coach, consultant and a radio host with an amazing history of building successful entrepreneurial empires. So, it’s no surprise that he’s authored several books that help others achieve similar success. His latest book, Bankroll Your Mind—Create Clarity, Focus, and Mastery for a Lifetime of Unlimited Success, offers practical tools and simple strategies for attaining real results.

Rich is all about authenticity and knows that false promises and one-size-fits all approaches simply won’t work. In contrast, it’s his mission to provide a more realistic approach as he works with entrepreneurial clients wanting to scale their business and create real revenue. He helps them craft their message and strategically leverage today’s mediums to make an impact. Rich and his businesses have been featured on all major mediums including ABC, CBS, NBC and Fox News along with Sirius and iHeart Radio. So, I was thrilled when he graciously agreed to share with Books Uplift readers a little about his story, a few success tips, and what drives him to help people succeed.

You’re an author, but tell us more about your day job? I’m a communication strategist. I help entrepreneurs craft their message and empower them to deliver it by teaching practical tactics and strategies that can be easily applied in real life situations and across all digital channels.

Did you always want to be an author? No, probably not. I’ve always enjoyed writing and reading books but when I was younger. I think I felt like the path of being an author was reserved for only a select few. Even as I started writing for smaller local publications in my college years, this endeavor still seemed like a far stretch. It wasn’t until a few years ago, after starting my coaching business, that I was presented with an opportunity to be part of a joint venture book series. That’s when it finally struck me that I could be an author and I jumped at the opportunity.

What is your most recent book and what inspired you to write it? The last book I published was Bankroll Your Mind – Create Clarity, Focus, and Mastery for a Lifetime of Unlimited Success, co-authored by Larunce Pipkin. It became an International #1 Best Seller in multiple business, success, and leadership categories. The book focuses on key mindset strategies for optimal performance and includes exercises for the reader’s benefit. We wanted to take the guess work out of training the mind. After each chapter the reader is encouraged to take immediate action by implementing the simple exercises to start seeing results. Currently I have two more books slated for the fall of 2020. The first will focus on leadership and mindset training for business leaders. The second will show new entrepreneurs how to awaken their message and provide needed tools to share it with the world.

How do you hope your book uplifts those who read it? With any book I write the goal is to educate the reader, provide necessary tools, and then empower the reader to go out and take action. I assume the reader is coming to me in order to learn something specific because they have a desired result in mind. When I write a book, it’s almost like an ongoing coaching session. They’re going to get the tactics, tools, and strategies that I teach. The only thing left for the reader to do is apply the learning.

What are you most excited about with this book? I’m excited to help more people. I view the process of writing a book as an opportunity for me to share what I have learned. Much has been given to me and, in turn, I must pass it on to someone else. It’s a process of continued growth for everyone involved.

How did writing a book help your business take off? It opened up a lot of doors to get interviewed and share the message further. It also provided more opportunities to speak for bigger groups – both in person and virtually.

What advice would you give to someone wanting to be a coach and an author? Don’t go it alone. Get a coach or mentor who will help you along the way. You will save precious time and energy by finding a trusted individual who can show you the ropes. But more than just showing you what to do, this trusted person will also show you what not to do so you’ll be able to avoid unwanted frustrations, headaches, and pitfalls.

How do you handle setbacks and criticism in regard to your business and writing? I handle setbacks and criticism by utilizing effective coping skills. Hardships are a part of life. We must learn how to deal with them. For me, it could be a matter of going for a run, meditating, or walking away from the task at hand for a little while and coming back to it later. With regard to criticism from people, over the years I’ve done a good job of eliminating toxic individuals and naysayers. I don’t pay attention to the haters.

How do you hold yourself accountable and achieve the goals that you set forth? I write my goals down on a little “goal card” and carry it around with me. It’s not a to-do list. It’s a little card that has my goal on it – one goal per card – and I’ll keep it in my pocket until it’s done. Once the goal is achieved, I fold up the card and place it in a victory jar. This also helps to serve as a visual reminder of all recent triumphs and keeps me motivated.

What do you find most fulfilling in the career that you’ve chosen? I love seeing that “aha” moment when everything clicks, and the person’s face lights up. There’s no better feeling.

What book uplifts you? I might have to go with the classic, Think and Grow Rich by Napoleon Hill.

Anything else you’d like to share with your readers? Since this interview focuses on uplifting people, then I’d like to share nine important words. “For everything you’ve achieved so far:  I am proud of you. For everything you’re working on and the things to come: I believe in you.”

Connect with Rich and get your copy of his latest book Bankroll Your Mind – Create Clarity, Focus, and Mastery for a Lifetime of Unlimited Success on his site RichPerry.com.

Image Courtesy of Rich Perry