Olivia W. McCoy (they/them) works as marketing manager and author consultant at Smith Publicity and is the host of their All Things Book Marketing podcast. Olivia’s professional background is in book marketing and independent publishing. Their in-depth knowledge of the publishing industry allows them to educate and consult with authors from all genres including business, […]
Tag Archives | Business
Author Q&A With Jenny Mitchell
Jenny Mitchell, CFRE, DMA, CEC is the Chief Visionary Officer of Chavender where she works closely with leaders to change the world one mission at a time. She is a dynamic speaker, executive coach, fundraising professional, and host of the Underdog Leadership podcast. She is also the author of Embracing Ambition: Empowering Women to Step […]
Building Your Street Team
The phrase street team was a new one for me when I first embarked on the publishing journey. I had to ask a couple of seasoned authors what it meant, and though I received varying definitions, I got the gist. A “street team” is the group of people who act as ambassadors for your book and […]
A Subsidiary Rights Kick-Start
This is a blog birthed from experience. I’ve been on both sides of a contract and have heard quite a few positive and negative experiences about this seemingly confusing section of a publishing agreement. Enough to encourage writers not to ignore the “small print.” All the same, subsidiary rights can be confusing, but the monetizing […]
5 Ways to Promote Your Book Without Fatiguing Your Audience
Guest Post by Publicist Sophia Moriarty Many authors understandably feel nervous about promoting their book, fearing that doing so will wear out their audience. However, the key to promoting your book without wearing out your audience is to consider the value you can provide, and to approach any promotion as an opportunity to engage in […]
Writer’s Corner: 5 Tips For Pre-Publication Book Promotion
You might think a successful book launch starts the day you sign your publishing contract. Actually, it starts much earlier—the day you declare yourself an author. But for this piece, let’s explore some of the promotion steps you can take once you’ve signed a contract with the publisher and you’re ramping up for a book […]
Author Q&A With Dr. Eichin Chang-Lim
Dr. Eichin Chang-Lim is a multi-award-winning author with a psychology, optometry, and microbiology background. She is a dedicated wife and mother to two children. Her literary works range from romantic fiction to memoirs, self-help, and educational nonfiction. Chang-Lim explores human relationships and the resilience of the spirit, crafting narratives that resonate on multiple levels. Her […]
5 Things to Do When Preparing for a Publishing Meeting
Lots of energy and enthusiasm surrounds meetings with you and your publisher and/or agent. Or that should be the case. Whether in person or virtually, these engagements have serious impact on your future as a writer and author. It might be a book contract offer, a strategy meeting, a pitch spot, or project update and […]
Bookstore Spotlight: Kramers Books
If you’re in the D.C. area, you need to swing by Kramers Books—an iconic independent bookstore, versatile events space, award-winning restaurant, and illustrious bar—all in one. As the owner eloquently describes this iconic bookstore, “Since 1976 it’s been the quintessential gathering place for friendly locals, curious visitors, hifalutin foodies, happy hour revelers, comedy lovers, jazz […]
Relentless: From Good to Great to Unstoppable
There’s the adage, “When the student is ready, the teacher will appear.” For many, that teacher is discovered through reading. That’s why it’s important to continue to consume motivational and self-help books . The right mentor, coach, and teacher is waiting. And if you’re poised to achieve the impossible, Relentless is your partner. This book […]