Patricia (Pat) J. Rullo is an author, national radio talk show host, and sought-after speaker.  In 2012, Pat teamed up with Salem Media Group to produce a radio talk show based on her book Speak Up and Stay Alive, the patient advocate hospital survival guide. The radio program was the first nationally syndicated show to address patient safety and the patient experience. It is heard on stations throughout the country via satellite as well as iHeart Radio and 50 additional online venues.

Pat’s book is the result of a tragic personal story followed by several years of research and interviews. She speaks nationally on the subject, educating groups, clubs, organizations, and healthcare and hospital providers. As the hostess and producer of her national radio shows, she stresses the need to always have an advocate and shares the dangers—what they are, why and how they happen, and how to survive them. For her own personal survival, Pat takes a daily river cruise in her pink kayak.

What do you like best about your work? The best part of what I do is meeting a diverse range of talent worldwide. Between the Firebird Book Awards and the Authors on Fire Podcast, I have daily opportunities to be inspired and hopefully inspire others. Everyone has a story, and I love discovering how their life’s journey has led them to today and what they do. Every experience certainly influences their writing, and no two authors ever have the same voice.

What is one (or more) fascinating insight you’ve gleaned from working in the publishing industry? I’ve come to realize that everyone has a book within them, whether they are aware of it or not. It only takes some encouragement to motivate them to start writing. Everyone has the potential to be an author. I have noticed that winning a book award often empowers and re-energizes writers to continue their writing journey. It’s fulfilling to be just a small part of these transformations.

As an expert in your field, what advice would you give to published authors? Engage with your readers and master marketing strategies. Cultivate a devoted community around your work through social media, author newsletters, and book signings. While it may take time away from writing, and marketing might not be your favorite thing to do, it can unleash your creativity in new ways. Crafting compelling social media posts and graphics is an energizing diversion, and in-person book-signing events are always invigorating. I try to view marketing as a way to maintain balance and stay revitalized.

What advice would you give to unpublished authors? Remember to stay true to your voice and vision. Understanding market demands is important, but don’t lose your unique perspective. Write the story you are passionate about and enjoy the process. Writing is not just about the end goal of publication. Many first-time authors tell me how cathartic and healing the writing process was for them. Cherish the creative process and the journey itself.

What is one (or more) cautionary “pearl” you’d like to share? One vital piece of advice for both published and unpublished authors is to be wary of relying too heavily on validation from others. While feedback is essential for growth, especially from peers, agents, or editors, it’s crucial to remember that your voice and vision are unique. Constantly seeking approval or altering your work to please others can water down your originality and authenticity.

Instead, strive for constructive criticism that helps refine your writing without compromising your vision. Stay true to your narrative style and themes, and be open to differing opinions. Trust your instincts, and remember that not everyone will resonate with your work, but the right readers will appreciate your authenticity.

What do you think is the biggest reason someone doesn’t get their book published? Many authors struggle with the fear of rejection and feelings of inadequacy, which can pose significant barriers to publishing their work. I think it helps to consider the root of these feelings. Is it due to self-doubt, fear of criticism, or the pursuit of perfection? I mentioned the value of having a social media presence. However, social media can have both positive and negative impacts. While it can be beneficial for visibility, witnessing others’ success may exacerbate feelings of self-doubt and a sense that your work lacks value. Social media often presents a carefully curated version of reality, which may not accurately reflect an author’s true success or fulfillment. Many authors selectively share their accomplishments, such as favorable reviews and accolades, while downplaying or omitting their struggles and setbacks. Everyone encounters challenges and self-doubt, even if they project confidence. It’s vital to believe in yourself and celebrate every small victory.

What do you like to see on an author’s platform? I like to find things I wouldn’t expect – like recipes, pictures of their pets, and other signs that show who the author is as a person rather than just an author.

How do you suggest authors (published and non-published) build their platform, including social media and website? Create a professional website. While some authors rely on Amazon or LinkedIn as their personal web pages, creating your own professional online presence is more effective. An author’s website can serve as a portfolio for potential speaking engagements, interviews, or guest blogging opportunities, showcasing your expertise. It allows you to communicate your identity directly to your audience, helping to build a loyal reader base. If you’re unsure about this process, consider having someone set up a low-maintenance basic site for you.

Are you an author? If so, what is your author website where readers can find your books? I am an author of nonfiction with a primary focus on healthcare and patient safety. In addition to solo authoring several books, I have also spearheaded a few health and wellness-related charity anthologies that include chapters from many other authors.

If I ever get time or feel brave enough, I want to write a cozy mystery. I have 13 cats who rescued me, so adding a quirky cat element to the story would be easy and fun.

Anything else you’d like to share? Writing is not just about the words we put on the page. It’s a journey of discovery. Each sentence we craft is a piece of our truth waiting to be shared. Every story has the power to resonate, to spark thought and emotion in others, and your voice deserves to be heard. Our words have the power to touch and impact others in ways we may never realize. So, embrace the challenges, celebrate the small victories, and keep writing. The world needs your perspective now more than ever.

Learn more about Pat, her books, and her cause via the patient safety radio website.