This is one of the books everyone should have on their bookshelf. Personal and professional success support aside, the deep dive into why you do what you do is worth the read. But getting back to success, Charles Duhigg’s bestseller, is the key to unlocking permanent and positive change in anyone’s life at any time.

From page one, I was engrossed.

After sharing several seemingly different—and dramatic—stories of change, Duhigg carefully unpacks what they all have in common. A microcosmic element from each, placed on top of one another, illuminated the surprising shift that made all the difference. And to add another element of surprise, much of the success of habit change comes from the advertising industry. That’s right. Once upon a time, a marketing wizard unearthed the secret to success. Building upon it and adding a heavy dose of science-based proof, he outlines the why, how, and what lies behind making habits work for you.

The Power of Habit is jam-packed with research proving one can change based on a simple formula.

However, understanding why the formula works is key to altering one’s mindset and behaviors. Don’t let the science scare you. Duhigg delivers the research behind his theory in digestible chunks, with stories, examples, narratives, and more proof of how the power of habit can work in your life. From losing weight (and keeping it off) to building an empire and helping mentally and physically health-challenged individuals thrive, this success book proves that subtle behavior shaping can result in lasting transformation.

Source: Purchased