“Every business today has to cultivate a culture that, first, learns what motivates and reward its employees and, second, translates that into positive experiences for its customers.”
Let’s say you don’t own a business, but you do value success as a leader, team member or career professional, then pick up this book. Each chapter in The Culture Secret by Dr. David “Doc” Vik challenges you to look at how you approach your work and explore it from a different lens. Are you getting the most out of what you do or are you ‘spinning’ and doing the same thing with little positive outcome? And for those who work for an organization, this book shares the recipe for organizational success that you can measure your current company against.
So many people value culture as a prime decision-making factor when it comes to accepting a new position or stepping into a leadership role. And this book shares how to create a positive culture no matter what your role is within the organization. The chapters address specific culture contributions and how to proactively design these factors to improve the corporate culture.
“When the employees are empowered in their own lives, they will raise the company with them.”
If you are a business owner, then this is your guide to success. Before becoming the coach at Zappos and consulting and training with other leading companies, Dr. Vik turned his small chiropractic business into one of the biggest nationwide. It’s these lessons, all tied to culture, that he imparts throughout. There are two overarching themes in this book—employees and clients matter and when your vision and purpose are based on these principles, a healthy, vibrant and sustainable culture grows, and business excels.
Image Courtesy of Smith Publicity & Greenleaf Book Group