Writer’s Corner: What Makes a Book a Great Sale?

5 Questions To Consider Before You Pitch To An Agent or Publisher

Nothing is more important than a great read. But a story alone isn’t enough to grab the publisher’s attention in today’s market. 

So, what is?

In one word, sales. Publishers know the importance of forecasting a book’s future sales when offering an author a contract. It’s business, plain and simple. And the publishers look for a long life cycle, a good hook, and the author’s popularity when considering an offer.

It’s time to think like a bookseller.

To help you get in the “sales” frame of mind, here are a few questions to consider:

1. What distinguishes your book from all the others in your genre? Books in the same genre have much in common, but each story is distinctive. This distinction includes the interesting elements in your book that make it stand out from the rest. Please make sure to include these in your query or pitch.
2. What makes you the best author of this story? Whether it’s fiction or non-fiction, explain why you’re the one who should tell this story. There is a reason you were moved to create this piece, which will lead readers to you and make them lifelong fans.
3. What about your book gives it longevity? This may include your follow-up plans, such as a series, accompanying short videos, workbooks, and activities to keep readers engaged and build a lifelong pipeline of readers and sales.
4. What will you do to drive sales? Writing a great book isn’t enough. You’ll have to do some heavy lifting to help publishers drive sales. This includes book talks, conferences, and, if applicable, school and library visits. You also know the importance of social media, so share in your pitch your successful history in selling your works and how you plan to promote it moving forward. Keep in mind, this may include hiring a freelance publicist so that you can focus on your craft.
5. What’s your star quality? So, you’re not a celebrity. Still, there’s something uniquely special about you, and that “je ne sais quoi” should be relayed in your brand. Don’t be afraid to shine a light on yourself and let publishers see your potential. If you’re stumped, ask friends, fans, and followers for ideas, and build on those. Everyone is a star.

For more ideas about how to pump up your pitch, read on….