Hands-down this is a must-read book if you are an entrepreneur, speaker, a sales and marketing professional, or anyone who wants to build their brand. It’s clear author Matthew Dicks is passionate about his argument, and just a few pages in you will have that ‘aha’ moment when you realize why. Stories do sell. No […]
Tag Archives | Business
Tread Loudly: Call Out the Bullsh*t and Fight for Equality in the Workplace
Every now and then you come across a book you wish you’d read when you were young. Or maybe you are young—so it’s not too late to take full advantage of all this book has to offer. Now that I’ve set up this “must read” for professional women, let’s get specific. Author, Kristine Cherek kicks […]
Mindful Investing: Right Focus, Better Outcomes, Greater Well-Being
Financial stewardship is a scary beast for most. Many trust others to care for their investments, while others don’t even bother keeping tabs on how much they have or where it goes. There’s a large spectrum between the don’t care and the passive investor. And in between lies a lot of uncertainty. Thankfully, there are […]
Behind the Publishing Curtain: What You Don’t Know About Their Crazy-Busy Workday.
When you (or your literary agent) have submitted your book to a publisher, you embark on a roller coaster of emotions. Euphoria, confidence, anticipation. Sound familiar? But what happens when the next day comes, and you don’t get a phone call? Then several weeks and then months pass and suddenly your emotions shift from excitement […]
Writer’s Corner: The “Manuscript” Clause
When signing a book deal, one of the points of contract will be “The Manuscript.” This section outlines the expectations of the author for creating the book that will eventually make its way to the hands of readers. This clause is the center point of any contract, but the obvious inclusion is often cause for ignoring […]
Advice From Pros: Olivia W. McCoy
Olivia W. McCoy (they/them) works as marketing manager and author consultant at Smith Publicity and is the host of their All Things Book Marketing podcast. Olivia’s professional background is in book marketing and independent publishing. Their in-depth knowledge of the publishing industry allows them to educate and consult with authors from all genres including business, […]
Author Q&A With Jenny Mitchell
Jenny Mitchell, CFRE, DMA, CEC is the Chief Visionary Officer of Chavender where she works closely with leaders to change the world one mission at a time. She is a dynamic speaker, executive coach, fundraising professional, and host of the Underdog Leadership podcast. She is also the author of Embracing Ambition: Empowering Women to Step […]
Building Your Street Team
The phrase street team was a new one for me when I first embarked on the publishing journey. I had to ask a couple of seasoned authors what it meant, and though I received varying definitions, I got the gist. A “street team” is the group of people who act as ambassadors for your book and […]
A Subsidiary Rights Kick-Start
This is a blog birthed from experience. I’ve been on both sides of a contract and have heard quite a few positive and negative experiences about this seemingly confusing section of a publishing agreement. Enough to encourage writers not to ignore the “small print.” All the same, subsidiary rights can be confusing, but the monetizing […]
5 Ways to Promote Your Book Without Fatiguing Your Audience
Guest Post by Publicist Sophia Moriarty Many authors understandably feel nervous about promoting their book, fearing that doing so will wear out their audience. However, the key to promoting your book without wearing out your audience is to consider the value you can provide, and to approach any promotion as an opportunity to engage in […]